Adidas Portland
Montgomery Park campus expansion experiential graphics
Overview
When Adidas expanded their Montgomery Park campus in Portland — adding workplace and showroom space to the prestigious historic building — experiential graphics weren't part of the original scope. Brought in mid-project with a compressed timeline, the work had to move fast and feel like it had always belonged there. The design program ran on three tracks simultaneously. A color-coded corridor system assigned each major circulation path a distinct Adidas brand color — the full-saturation green hallway and bold yellow stairwell weren't decorative, they were spatial identity decisions. Color as wayfinding. Color as total immersion. Five custom wheatpaste sneaker collage compositions, each with different Adidas footwear and a unique color palette, were designed and art directed in full — wheatpaste as material choice referencing street culture and the grassroots energy at the core of the brand. And a large-scale hand-painted mural, created in collaboration with artist Nigel Sussman, wraps an entire corner of the space with black line illustration — sneakers, cityscapes, Adidas iconography woven into a single continuous narrative. Throughout, the design honored Montgomery Park's industrial character rather than overriding it.
Role
Experiential graphic design · Color corridor system · Wheatpaste art direction (×5) · Mural collaboration with Nigel Sussman · Fabrication + installation oversight
Press
Portland Business Journal (June 2018)
Photos
